Founded just this year by young business woman and entrepreneur Anastasia Popova, Odd Thing began with a simple mission of sustainability: "We believe buying vintage is the most eco-friendly way to shop for clothing," Popova says. She goes on to explain that thrifting for her began at a young age due it’s affordability, "My family immigrated to Canada in 2003, and that was the only way we were able to afford clothing," she recalls. Launched in the midst of the pandemic, Popova notes that Odd Thing offers a variety of vintage and pre-loved clothing. Not only that, her growing business offers a wide selection of vintage jewellery; even featuring originally made Odd Thing earrings — meticulously crafted with 925 sterling silver hardware!
As the world fought zombies in July during the height of the COVID-19 hysteria, Popova was hard at work fighting zombies and building a clothing business that she and the rest of the community can be proud of. "The pandemic has definitely made our businesses more community oriented," she says, "we try to fundraise as much as we can to help those most in need during this time." Fun fact: Odd Thing has raised almost $1000 for various charities and organizations, a few being Daily Bread, Black Visions Collective and the Humanitarian Coalition since launching. Furthermore, to adjust to the pandemic, Odd Thing has offered local delivery and contactless pick-up for their customers.
Customers should know that Odd Thing prides itself in its sustainability efforts: "Sustainability is a goal that runs through our entire business," the entrepreneur says. Interestingly, their business cards are printed on 100% recycled paper, and their orders are shipped inside 100% recycled mailers. In addition to this, Popova notes that she only ships within Canada to keep business efforts local. When you think of Odd Thing, envision bright colours, sustainability and accessible price points for all.